One label too many
Garima reads the ingredients on a “kids’ favourite” ketchup. Counts four things she can’t pronounce. Puts it back on the shelf, forever.
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A LETTER FROM GARIMA KHANDELWAL · FOUNDER & MOTHER 🍅
The True Tomato wasn’t founded in a boardroom. It was simmered into existence by a mother who read one ketchup label too many — and decided her daughter deserved something you can eat daily.
— OUR STORY · THE HEART BEHIND THE TRUE TOMATO —
The True Tomato began in my kitchen, out of love and care for my daughter, Kridha. Like every parent, I read the labels. And every bottle on every shelf asked me to compromise — no preservatives, but artificial colours. No refined sugar, but synthetic flavours. Pick your poison, the aisle seemed to say.
So I did what mothers have always done. I went home and made it myself. The way our grandmothers cooked — slowly, honestly, with everything chopped fresh that morning and nothing you’d need a chemistry degree to pronounce.
The recipe is stubbornly simple: we boil two kilograms of ripe tomatoes down to one kilogram of ketchup. No thickeners pretending to be body. No paste pretending to be tomatoes. The thickness is earned, the sweetness comes from desi khand, and every serving carries about 25 grams of real tomato.
Kridha approved. Then her friends approved. Then their parents started leaving bottles on my doorstep to refill. Somewhere between those refills, a kitchen habit became a quiet food revolution — bottled in glass, made only when you order it, never sitting in a warehouse learning bad habits.
This is not just our product — it’s what my family eats, every single day. That’s the whole quality manual.
— THE HONEST MATH —
the other half? it evaporates. that’s where the flavour hides. ✨
— FROM MOTHER’S KITCHEN TO YOURS —
Garima reads the ingredients on a “kids’ favourite” ketchup. Counts four things she can’t pronounce. Puts it back on the shelf, forever.
Weeks of slow-boiling, tasting, adjusting. Tomatoes, fresh onion, ginger, garlic, desi khand and whole spices — and a daughter as head judge.
The toughest critic in the house licks the spoon and asks for more. The recipe is frozen on the spot. (The recipe — never the ketchup.)
Empty bottles appear on the doorstep with polite notes. A kitchen habit becomes a waiting list. Gurgaon starts ordering by word of mouth.
Every order still starts a fresh batch. Now pouring via Blinkit, FirstCry, Amazon, Flipkart and JioMart — same pot philosophy, bigger table.
— NOW SHOWING · 🎬 —
Our journey to create this product is driven by a love for natural, authentic flavors, free of additives. See what inspired us!
filmed in the same kitchen where it all started — popcorn pairs surprisingly well with ketchup
— STRAIGHT FROM THEIR KITCHENS —
Real families, real fridges, zero scripts. Tap a reel to hear it from them.
— OUR PROMISE, RUBBER-STAMPED —
WANNATRY · 25% off first order · FLAT10 · 10% off always