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A LETTER FROM GARIMA KHANDELWAL · FOUNDER & MOTHER 🍅

Every revolution starts in a kitchen.

The True Tomato wasn’t founded in a boardroom. It was simmered into existence by a mother who read one ketchup label too many — and decided her daughter deserved something you can eat daily.

  • 2 kg tomatoes per kg
  • 1 daughter, very honest
  • 0 shortcuts since day one
Garima Khandelwal, founder of The True Tomato, smiling with a bottle of her ketchup
Garima — founder, chief taster 🍅
quality control is
taken very seriously →

— OUR STORY · THE HEART BEHIND THE TRUE TOMATO —

The letter that explains
everything

The True Tomato began in my kitchen, out of love and care for my daughter, Kridha. Like every parent, I read the labels. And every bottle on every shelf asked me to compromise — no preservatives, but artificial colours. No refined sugar, but synthetic flavours. Pick your poison, the aisle seemed to say.

So I did what mothers have always done. I went home and made it myself. The way our grandmothers cooked — slowly, honestly, with everything chopped fresh that morning and nothing you’d need a chemistry degree to pronounce.

The recipe is stubbornly simple: we boil two kilograms of ripe tomatoes down to one kilogram of ketchup. No thickeners pretending to be body. No paste pretending to be tomatoes. The thickness is earned, the sweetness comes from desi khand, and every serving carries about 25 grams of real tomato.

Kridha approved. Then her friends approved. Then their parents started leaving bottles on my doorstep to refill. Somewhere between those refills, a kitchen habit became a quiet food revolution — bottled in glass, made only when you order it, never sitting in a warehouse learning bad habits.

This is not just our product — it’s what my family eats, every single day. That’s the whole quality manual.

— Garima Khandelwal FOUNDER, THE TRUE TOMATO · GURGAON

— THE HONEST MATH —

Two kilos in.
One kilo out.

0.0 kgRIPE TOMATOES GO IN
0.0 kgHONEST KETCHUP COMES OUT

the other half? it evaporates. that’s where the flavour hides. ✨

— FROM MOTHER’S KITCHEN TO YOURS —

A quiet revolution,
one batch at a time

CHAPTER 01 · THE LABEL

One label too many

Garima reads the ingredients on a “kids’ favourite” ketchup. Counts four things she can’t pronounce. Puts it back on the shelf, forever.

CHAPTER 02 · THE POT

The kitchen experiments

Weeks of slow-boiling, tasting, adjusting. Tomatoes, fresh onion, ginger, garlic, desi khand and whole spices — and a daughter as head judge.

CHAPTER 03 · THE VERDICT

Kridha approves

The toughest critic in the house licks the spoon and asks for more. The recipe is frozen on the spot. (The recipe — never the ketchup.)

CHAPTER 04 · THE DOORSTEP

Neighbours start refilling

Empty bottles appear on the doorstep with polite notes. A kitchen habit becomes a waiting list. Gurgaon starts ordering by word of mouth.

CHAPTER 05 · TODAY

Made-to-order, nationwide

Every order still starts a fresh batch. Now pouring via Blinkit, FirstCry, Amazon, Flipkart and JioMart — same pot philosophy, bigger table.

— NOW SHOWING · 🎬 —

Why we created this

Our journey to create this product is driven by a love for natural, authentic flavors, free of additives. See what inspired us!

filmed in the same kitchen where it all started — popcorn pairs surprisingly well with ketchup

— STRAIGHT FROM THEIR KITCHENS —

What customers
say about us

Real families, real fridges, zero scripts. Tap a reel to hear it from them.

@thetruetomatoketchup
REAL REVIEW · 🍅
FRIDGE-DOOR FAME

— OUR PROMISE, RUBBER-STAMPED —

What Kridha gets,
you get

🍅100% Naturalvine to bottle, nothing else
🛡️No Preservativesthe fridge is the preservative
🥄No Refined Sugardesi khand does the sweet-talking
🎨No Artificial Colourstomatoes arrive pre-coloured
🍶Glass Bottles Onlyfreshness you can see through
⚖️25 g Tomato / Servingweighed, not wished for

Join the realfood revolution.

Experience the difference

WANNATRY · 25% off first order  ·  FLAT10 · 10% off always