USE CODE WANNATRY — 25% OFF YOUR FIRST SQUEEZE🍅 FLAT 10% OFF WITH CODE FLAT10🍅 NOW POURING ON BLINKIT & FIRSTCRY🍅 HANDMADE TO ORDER — EVERY SINGLE BOTTLE🍅

EST. IN A HOME KITCHEN · GURGAON, INDIA 🇮🇳

Squeeze the truth.

India’s purest ketchup. No water, no thickeners, no paste — just 80% farm-fresh tomatoes, desi khand & whole spices, simmered in small batches and bottled to order.

Taste the truth → Watch it pour ↓
  • 80% tomatoes
  • 0 preservatives
  • 50% lower price*

*per actual tomato. we did the math.

move to tilt · click to squeeze

real desi khand,
zero corn syrup → ← thick because of
tomatoes, not thickeners handmade batch №
1,847 — simmering now 🍲

— THE WHOLE STORY, NO KETCHUP-FLAVOURED FICTION —

From vine to bottle
in four squeezes

  1. squeeze 01
    Hands picking ripe red tomatoes from the vine into a basket

    Picked at peak blush

    Sun-drunk, vine-ripened, heavy in the hand. No cold-storage paste, no “tomato solids” — if it didn’t grow on a vine, it doesn’t get in the pot.

    • 🍅 80% of every bottle
    • 🚫 0% paste, ever
    smell test: passed
    with flying reds ✓
  2. squeeze 02
    A bottle of The True Tomato surrounded by fresh onions, garlic and tomatoes

    Slow-cooked, never rushed

    Fresh onion, ginger and garlic — chopped that morning, simmered for hours. The thickness is earned by reduction, not faked by chemistry.

    • 🫕 kitchen pots, not vats
    • ⏳ hours, not shortcuts
    the whole house
    smells incredible btw
  3. squeeze 03
    A wooden barrel full of golden desi khand with a scoop

    Sweetened the desi way

    Unrefined desi khand, rounded off with toasted cardamom, cumin and cinnamon. Sweetness with a passport — not a chemistry degree.

    • 🥄 desi khand, never corn syrup
    • 🌿 3 whole spices, toasted
    nani sniffed it.
    nani approved. 🏅
  4. squeeze 04
    A smiling customer holding her bottle of The True Tomato with the order receipt

    Bottled to your name

    We don’t make stock — we make your bottle. Your order starts the batch, and it ships in days, younger than the milk in your fridge.

    • 📦 cooked when you click
    • 🧊 3 fridge-months of real
    tastes like Sunday
    at your nani’s 🏡
0%farm-fresh tomatoes in every bottle
9grams of nonsense. zero. nada. shunya.
0×more real tomato per spoon than “big ketchup”
0%finger-lickin’ certified by actual fingers

— READ THE LABEL OUT LOUD. WE DARE YOU. —

The anatomy
of honesty

Six things go in. You can pronounce all of them. Hover for a taste.

№ 01
Engraving of hands picking ripe tomatoes from the vine

Farm tomatoes 80%

The hero, the body, the soul. No paste, no purée-from-concentrate.

tastes like: sunshine with seeds
№ 02
Engraving of fresh onions, garlic and tomatoes around a bottle

Fresh onion, ginger & garlic

Chopped that morning. Powders are for gyms, not ketchup.

tastes like: a tadka hug
№ 03
Engraving of a wooden barrel of golden desi khand

Desi khand

Unrefined, old-school sweetness. Your great-grandmother approves.

tastes like: gur’s posh cousin
№ 04
Engraving of cardamom pods, cumin seeds and a cinnamon stick

Cardamom · cumin · cinnamon

Whole spices, gently toasted. The secret three nobody else bothers with.

tastes like: chai met ketchup
№ 05
A bottle of The True Tomato naturally brewed vinegar

Natural vinegar

Naturally brewed — also sold solo, because it’s that good.

tastes like: a polite zing
№ 06

Salt. Just salt.

That’s it. That’s the ingredient. Shortest bio on the team.

tastes like: salt (we checked)

— SCROLL TO STRIKE THEM OUT —

What we refuse
to bottle

…and it still lasts 8 months sealed, then 5 weeks refrigerated after opening. Real food expires. That’s the point. ✊

— THE SHELF · SCROLL SIDEWAYS THROUGH FLAVOUR —

Pick your squeeze

— A FRIENDLY, FACTUAL FOOD FIGHT —

Us vs “Big Ketchup”

Side-by-side comparison: The True Tomato pours thick crushed tomatoes into a jar, while other brands pour water, thickeners, emulsifiers and other additives.
EXHIBIT A — WHAT “THICK” ACTUALLY MEANS
The receiptThe True Tomato 🍅Big Ketchup 🏭
Tomato content80% fresh tomatoes~28% paste + water
SweetenerDesi khandRefined sugar / corn syrup
PreservativesNone. Zero.Sodium benzoate
How it’s madeHandmade, to orderIndustrial vats, made months ago
Price per real tomato~50% lowerYou’re paying for water

— POSTCARDS FROM THE FRIDGE DOOR —

People keep
writing in

“My 4-year-old licked the spoon, the plate, and then tried the bottle. The No-Chilli Kids one is a house law now.”
Priya M.DELHI · ★★★★★
🍅
“It tastes like the tomato chutney my mother made, but it comes out of a bottle. I don’t fully understand it, and I don’t need to.”
Arvind K.BENGALURU · ★★★★★
✉️
“Read the label at 2am like a thriller. Six ingredients. SIX. I’ve switched the whole family and the samosas have noticed.”
Sana R.GURGAON · ★★★★★
🥟
“Sugar-free that doesn’t taste like punishment. The bell pepper chilli one disappeared in four days. Sending help (an order for 6).”
Dev & AnanyaMUMBAI · ★★★★★
🌶️
Garima Khandelwal, founder of The True Tomato, smiling with a bottle of her ketchup
“Every batch is still tasted in my kitchen.”GARIMA · FOUNDER → READ HER STORY
📸

— ASKED FREQUENTLY, ANSWERED HONESTLY —

Saucy questions

Why does it need refrigeration? +

Because there’s nothing artificial keeping it “alive”. Vacuum-sealed bottles last 8 months before opening. Once opened, refrigerate and use within 5 weeks.

Why is it thicker than regular ketchup? +

Reduction. We simmer 80% fresh tomatoes until they thicken naturally. Big ketchup starts with water and paste, then adds starches to fake the body. Ours earned it.

What’s in the Sugar-Free one? +

The same 80% tomatoes and whole spices, naturally sweetened with zero refined sugar — made for diabetic-friendly and low-sugar households that still deserve joy on a plate.

Is the Kids version actually different? +

Yes — zero chilli, gentler spicing, same purity. Built for tiny tongues and big opinions. The No Onion No Garlic variant is Jain-friendly too.

How fresh is “made to order”? +

Your order triggers a batch. We cook, bottle, label and ship — usually within 2–4 days. You’ll likely get ketchup younger than the milk in your fridge.

Where can I buy it? +

Right here — plus Blinkit, FirstCry, Amazon, Flipkart and JioMart. Use WANNATRY for 25% off your first order, or FLAT10 any time.

— ONE LAST THING. AN IMPORTANT SCIENTIFIC TEST. —

Go on. Dip the fry.

Drag the fry into the ketchup. For science.

drop it in the red stuff ↘
CERTIFIED
FINGER-LICKIN’
The Flavorful Trio — Bell Pepper Chilli, Classic and Kids No Chilli bottles side by side

Your fries arewaiting.

Squeeze me to the shop →

WANNATRY · 25% off first order  ·  FLAT10 · 10% off always